Building projects of all kinds progress through various steps of completion, and there is a greater call for construction companies to track this progress in a way that is visually interesting and appealing. How can time-lapse video production help construction builders manage projects while also creating a powerful marketing tool?

Timelapse video documents the scope & size of building projects.

Modern technology has changed the world of video creation and editing. From 4K high-resolution image quality, to new editing software and improvements in workflows, the possibilities of what can be showcased with video are endless and have resulted in the creation of incredible visuals across the globe.
In the security industry, advances in image and video technology are leveraged on a daily basis to provide the highest level of security for those seeking to protect their property and assets. This technology can also be used for another fundamental purpose beyond security: documenting key moments in time through time-lapse video production. Time-lapse videos condense still images taken over a period of minutes, months, or years and compile them into a short video that demonstrates the entire scope and impact of a project from start to finish. When these still images are combined and edited together, much like traditional animation, they create a video of continuous motion.
Whether it’s for project management or an elaborate construction build, it is essential to document significant milestones, track progress, and keep projects moving forward. Time-lapse video production accomplishes all three of these tasks while providing clients with an exciting visual representation of their projects that can be used as a powerful marketing tool.

Common timelapse construction projects:

Residential buildings of all sizes
Warehouse & Distribution Centres
Office & Commercial Buildings
Manufacturing Plants
Blue Crane Icon
Crane assembly
Blue cement truck icon
Concrete forming & pouring

Our Timelapse Video Process:

Creating time-lapse videos is a multi-step process that begins with camera placement and ends with a high quality time-lapse video showing all the important parts coming together from a building project’s progress.
For any time-lapse video we produce, high-resolution 4K project cameras are setup to capture the entirety of the project, leveraging the same high-speed Internet signal provided by our proprietary cellular LTE+ platform. Cameras are strategically placed at optimal positions and angles to catch the best view of the project – then our Client Care team & Logistics team work in unison to adjust the cameras to determine the best angle, as well as test configurations and the timing of the snapshot intervals. Our team continually conduct system health checkups to ensure there are no disruptions and the cameras are functioning as needed for the duration of the project.
All snapshots are stored on our dedicated time-lapse server and are edited by our in-house team of videographers. By utilizing advanced editing, our team creates a consistent tone across images and compiles thousands of those still images into a full motion video. After carefully selecting & integrating music, and animating intro/outro scenes, a professional time-lapse video is created: it streamlines a complex project into a seamless video demonstrating the process and beauty of the ‘chaos’ that can be witnessed on a bustling site.
“We were looking for a professional company to provide a time-lapse video for our project, and Caliber Communications more than delivered. They allowed us to see the live streaming of the whole process, which was valuable for our clients, and created an excellent animated video of the building process! The team was helpful, responsive, and attentive to details. Thank you so much for the outstanding result!”

 

– Mariia Balak, Marketing Manager | Itipack Systems

Tracking progress & project management:

Timelapse snapshots viewed through syncroReports
Time-lapse photography is also particularly effective as a project management tool. Through project cameras, clients can monitor site progress and provide stakeholders with a visual update of the project within our syncroReports platform.
The cameras will capture all of the steps in the construction process – from crane assembly, concrete pours, framing, and final finishes. There isn’t a need to be on site to know how the project is coming along as the capturing of these images will confirm milestone completion remotely; the images are date & time stamped making them searchable through the projects’ photo database within our syncroReports reporting platform. This allows for stakeholders & project managers to easily identify project hang-ups or progress from a centralized office, and helps with the management of several projects across the country within one easily accessible portal.

A powerful marketing tool:

More and more companies are leveraging the power of video content for marketing purposes. These finished time-lapse videos can be leveraged as a powerful marketing and promotional tool that entices new clients and offers additional value to existing customers and clients. It can be used for a multitude of marketing purposes – social media, website content, or within a company presentation.

Time-lapse videos are an especially powerful too that can be used for a variety of business purposes. Whether it be to capture the progress of a construction build, to monitor for project management, or to showcase your project to the world, time-lapse photography & video production are a highly effective and influential tool that will truly draw attention.

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