We are excited to introduce you to our new Marketing Coordinator Nick Cino!
Can you tell us a little more about your work experience prior to joining the Caliber team?
My work experience prior to Caliber was primarily in the music/entertainment world. I was a radio announcer for several years before pivoting to marketing in the retail space, including coordinating marketing efforts for Canadian store chains Sunrise Records and T. Kettle.
We are thrilled to welcome you as part of the team. Could you explain why you sought out the opportunity to join our team? What “sold” you on the position/what makes you the right fit?
I was very impressed by Caliber’s continued growth since its inception, from a small upstart technology company to one of the leaders in the security industry. It seemed like a company that was on the up and up, and I was excited to join a winning team! I was seeking an opportunity to expand my marketing wheelhouse and dive head first into a growing and exciting industry!
Given your wealth of experience in Marketing, how would you consider your aforementioned experience and skills as a benefit to our existing and future clientele?
I believe the key to success in any job is good communication, and whether it’s crafting a radio bit or a piece of marketing material, it’s all about reaching the target audience in an interesting and unique way. I consider myself to be a good communicator and collaborator, and try to bring those qualities to everything I do.
Did you have any previous experience with or have any knowledge of Caliber’s video security monitoring services? What were your initials thoughts and impressions of how we are shaking up the industry?
I did not have any previous experience or knowledge of video monitoring prior to joining Caliber, but I’ve taken it upon myself to become an expert in everything security! Once I joined the Caliber crew, I started becoming more aware of security cameras in places like construction sites, and now when I drive around I’m always keeping an eye out for Caliber’s video security units! I was surprised to see just how many sites Caliber protects in Hamilton and the surrounding area. It makes me proud to know I work for a company that is so well respected in the industry and local community.
It is a not so well kept secret that we are continuously pushing to develop new technological advancements, both via hardware, software and AI to set new standards for the security monitoring industry – what has gotten you excited, and how do you think this presents value to our clients?
The advancement of artificial intelligence really blows my mind, it wasn’t until I joined Caliber that I realized how many practical applications it has in the world of security and beyond. AI really allows our Monitoring operators to focus on the most important details that matter to our clients. By focusing on those details, they can better detect and deter potential criminals, and it’s exciting to see how much that benefits our clients and their sites.
syncroReports is a fantastic tool that provides additional and exceptional value to our clients. To have a portal where they can get a full picture of their site security is really important.
Tell us a fun fact about yourself! What do you like to do for fun? A hidden talent that would surprise people?
I’ve been a vocalist, songwriter, and recording for over 20 years with various bands, my current project is my band Fool’s Union.
